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In the face of Internet+, how should traditional enterprises like printing overcome the hurdle of transformation?
Internet + R&D has an online operation model under the Internet thinking. It is different from the traditional technology R&D model and rules - high-end talents and instruments, creating a product that is 'qualified in all aspects, with one aspect outstanding'.
Author:
The development of the internet has reached a point where its trends and transformations are undeniable, but why do many companies struggle on the path of transformation? How should traditional enterprises in fields like printing face the internet?
Do you really understand internet thinking?
The internet has its own way of thinking and a mature operational mechanism developed over the past twenty years, as well as a cultural difference that is completely at odds with traditional enterprises.
The internet and traditional enterprises are like a young rock musician in their twenties and a wise, calm elder, and there will always be a balance point between the two: the balance point of the collision of thinking between internet companies and traditional enterprises is:
An independent department
Independent decision-making
Independent economy
Internet R&D ≠ just making an APP
Today, Chinese entrepreneurs are gradually paying attention to R&D. Whether they are state-owned or private enterprise owners, many talk about independent R&D, but in reality, most entrepreneurs still slow down due to investment funding issues. Alternatively, wealthy bosses may outsource the work and say, 'Just make an APP.' Is this the R&D of Internet+? Of course not.
Internet+ R&D has a set of online operational methods under internet thinking. It differs from the traditional technology R&D model and rules—highly skilled talents and instruments create a product that is 'qualified in all aspects, with one aspect outstanding.'
However, online operations do not follow such rules. The cloud effect of the internet market and the race against time for internet products are key. Online R&D first involves understanding the audience, then specific R&D targeting specific audience segments, specific promotion for those segments, and a continuous, rapid, repetitive, and updated R&D process.
Transformation is the art of integration.
With a specific internet mindset, an independent department for internet action standards, and rapid repetitive R&D that is internet-oriented, the future seems bright. However, the working style and interpersonal interactions of internet people are completely out of place in traditional enterprises. The company has become a monster with two heads. One says to go left, the other says to go right.
A company can have two feet and should have two hands, but it can only have one head. This head is the leadership of the company. The head is always in the middle, impartial.
As the internet department of traditional enterprises gradually rises, the leadership should also 'absorb' the blood of the internet and integrate with itself. This involves not only the learning and progress of the leadership itself but also the inclusion of internet people who recognize the status and experience of traditional departments into the leadership.
Do you really understand internet thinking?
The internet has its own way of thinking and a mature operational mechanism developed over the past twenty years, as well as a cultural difference that is completely at odds with traditional enterprises.
The internet and traditional enterprises are like a young rock musician in their twenties and a wise, calm elder, and there will always be a balance point between the two: the balance point of the collision of thinking between internet companies and traditional enterprises is:
An independent department
Independent decision-making
Independent economy
Internet R&D ≠ just making an APP
Today, Chinese entrepreneurs are gradually paying attention to R&D. Whether they are state-owned or private enterprise owners, many talk about independent R&D, but in reality, most entrepreneurs still slow down due to investment funding issues. Alternatively, wealthy bosses may outsource the work and say, 'Just make an APP.' Is this the R&D of Internet+? Of course not.
Internet+ R&D has a set of online operational methods under internet thinking. It differs from the traditional technology R&D model and rules—highly skilled talents and instruments create a product that is 'qualified in all aspects, with one aspect outstanding.'
However, online operations do not follow such rules. The cloud effect of the internet market and the race against time for internet products are key. Online R&D first involves understanding the audience, then specific R&D targeting specific audience segments, specific promotion for those segments, and a continuous, rapid, repetitive, and updated R&D process.
Transformation is the art of integration.
With a specific internet mindset, an independent department for internet action standards, and rapid repetitive R&D that is internet-oriented, the future seems bright. However, the working style and interpersonal interactions of internet people are completely out of place in traditional enterprises. The company has become a monster with two heads. One says to go left, the other says to go right.
A company can have two feet and should have two hands, but it can only have one head. This head is the leadership of the company. The head is always in the middle, impartial.
As the internet department of traditional enterprises gradually rises, the leadership should also 'absorb' the blood of the internet and integrate with itself. This involves not only the learning and progress of the leadership itself but also the inclusion of internet people who recognize the status and experience of traditional departments into the leadership.
Key words:
Internet,Research and Development
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Shaanxi Xinaohua Material Technology Co., Ltd
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Manager Wang
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South Hualong Road, Fufeng Science and Technology Industrial Park, Jiangzhang Town, Fufeng County, Baoji City, Shaanxi Province